In 1930 Sigmud Freud wrote that three are the main causes of unhapiness for human beings:
- The outside world, source of relentless destructive forces.
- Our own body, cause of pain and illness.
- The relationships with other, with whom it is often hard to coexist.
How can we, then, achieve happiness? In 1963 Dr. Bach decided to say no to unhappiness and founded Biosystems, an enterprise dedicated to clinical diagnosis, being this the beginning of the Ginper Group. His purpose was to provide the necessary tools to diagnose and prevent diseases, in order to achieve a better quality of life and minimize the impact of the second cause of unhappiness, the suffering of our own body.
Realizing we can do nothing about the forces of the outside world, Dr. Bach decided to try to minimize the third cause of unhappiness, relationship with others. Therein, first impressions and feeling good with ourselves play a crucial role. All this lead to the fundation of Idesco in 1975, with Selvert and Selvert Thermal as its main brands.
We are a cosmetic company with the purpose to help people feel better about themselves while improving the first impression.
Since then, the group has grown significantly, participating nowadays 15 companies and having a consolidated presence in more than 110 countries. However, the group remains as a family business, with Dr. Bach and his descendents working hard to achieve the original purpose.
We make health. We make beauty. We make life happen in a better way.